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The PSI Trade Fair 2012 in Düsseldorf was something special. The innovative advertising tool with the pull-out advertising poster scores twice with the public. The fun ballpoint pen, which used to be known by the names, Infopen and Bannerpen, returns not just with a new name, but in a new guise.

Novel, offbeat, creative - the essence of Mr. Answer®. Mr. Answer® AD and Mr. Answer® CITY were introduced at the PSI promotional products trade fair in Düsseldorf. They both impress by their modern, attractive, high-quality design and their trademark feature: the pull-out banner, which is equipped with lots of important, exciting data.

The Mr. Answer® AD is perfect to present its business concept and is a promotionally effective give-away for customers. Everyone always needs a pen and Mr. Answer® AD is there to put data about products, services or important telephone numbers ready to hand. But it is also useful as an events calendar, a fixture or flight schedule, menu card or price list.

Visitors to the trade fair were visibly impressed and swarmed around the Mr. Answer® trade booth. The presentation of Mr. Answer® CITY, with masses of data about five new cities in its baggage, drew even more crowds. Berlin, Hamburg, Munich, Cologne und Düsseldorf are not just beautiful cities. They have countless wonderful sights to visit and each has its own individual charm. For this reason great care has been taken with Mr. Answer® CITY to complement the beauty of the cities with exciting details about the region and the people, with the addition of the whimsical and the absurd.

PSI 2012 was a complete success for Mr. Answer® AD and Mr. Answer® CITY, for the public was enthusiastic in accepting the innovative basic concept. A sound footing, from which to proceed further along the path to success. In conclusion there are still a few trade fairs to come for Mr. Answer® during the course of the year.

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