Download

It was time for Mr. Answer® to have a bit of a face-lift. Therefore, the Düsseldorf firm, MEDEURAS decided to re-launch its web site. This puts the ballpoint pen with the pull-out banner in a more favourable light. The appearance of the new site, with the additional product line, Mr. Answer® AD, has not only given the site more pizzazz. It has been designed to be clearer and more user-friendly.

The MEDEURAS think tank has created something with an eye to the future. With a surface-area of 17.4 x 6.8 cm, the banner hidden in the pen can be easily used to find everything at a glance. Previously, it was the popular "Banner-Pen", "Infopen" and "Flagpen" promotional articles which attracted attention. Now the web site has been freshly designed, with new product names and a different lay-out. Mr. Answer® SCHOOL and Mr. Answer® CITY, the two innovative products already on the market are joined by the novel advertising tool, Mr. Answer® AD. Inducement enough to make you look more closely at these imaginative ballpoint pens.

Mr. Answer® CITY is the ultimate companion for a visit to the city. It gives you a plan of the city, helps you to find the tourist sights and provides information about holidays and festivals and also lists the most important telephone numbers you are likely to need. In addition, Mr. Answer® CITY gives you fascinating information, such as the fact that Hamburg has more bridges than Amsterdam or Venice. Just one example of information, which you would seek in vain elsewhere. 

Mr. Answer® SCHOOL is indispensable for school students. It is equipped with the most important data and facts for Maths, English and Geography. The pull-out information scroll provides everything essential and is a valuable aid in schoolwork.

Mr. Answer® AD is the latest in the MEDEURAS range of innovative ballpoint pens. It gives a great deal of scope for individual designs to be developed and lends itself to a range of possibilities. Thus, this quite special ballpoint pen can be used as a diary, as a telephone directory or as a fixture schedule. Mr. Answer® AD is the third product line in only two years to be brought on to the market by MEDEURAS. The best possible proof of the popularity of the firm's innovative advertising tool.

Standing still is just not an option for MEDEURAS. Which means that the web site re-launch is not the only challenge the firm has set itself. Furthermore, MEDEURAS will be presenting Mr. Answer® AD and its other novel products at the beginning of 2012 at three international trade fairs: in Düsseldorf at the PSI, in Frankfurt at Paperworld and at the Nuremberg International Toy Fair. For that matter, the Federal Ministry of Economics and Technology (BMWi) has also recognised the innovation and creativity of the offbeat ballpoint pen. It is sponsoring the MEDEURAS GmbH presentation of the Mr. Answer® pens at all three trade fairs.

Back to overview